Coffee Origin
Oaxaca (Pluma Hidalgo, Sierra Sur, Sierra Norte)
Mexico
Agriculture
Farming
Farming system
Smaller volumes; farms often remote and steep.
Strong cultural identity but weak infrastructure.
Post-Harvest
Processing
Processing reality
Washed.
Drying is highly variable by micro-zone; coastal influence matters.
Quality is fragile and year-to-year inconsistent.
Logistics
Supply Chain
Supply chain + power
Exporters/coops that manage logistics dominate.
“Pluma” is often a branding umbrella, not a quality guarantee.
Market Intelligence
Buyer Truth
Buyer truth
Requires micro-region + partner specificity to be repeatable.