Coffee Origin

Oaxaca (Pluma Hidalgo, Sierra Sur, Sierra Norte)

Mexico

Agriculture

Farming

Farming system

Smaller volumes; farms often remote and steep.

Strong cultural identity but weak infrastructure.

Post-Harvest

Processing

Processing reality

Washed.

Drying is highly variable by micro-zone; coastal influence matters.

Quality is fragile and year-to-year inconsistent.

Logistics

Supply Chain

Supply chain + power

Exporters/coops that manage logistics dominate.

“Pluma” is often a branding umbrella, not a quality guarantee.

Market Intelligence

Buyer Truth

Buyer truth

Requires micro-region + partner specificity to be repeatable.